Use the language of your Target Market

About fifteen years ago, we began looking closely at how psychology can be used to make mail programs more successful. The root of the solution was in Noam Chomsky’s 1957 doctoral dissertation at the Massachusetts Institute of Technology, “Transformational Grammar.” Chomsky, a linguistics guru, opened the door between language and behavior. The essence is mind-boggling […]

7 Ways to Distinguish Yourself in a Challenging Market

7 Ways to distinguish yourself in a challenging market Americans are frightened and unhappy with all industries – and every person connected to them. That’s you. But why? Why are they “displeasured” with you? Chances are, you didn’t do anything wrong. But, equally, you might not have done anything to distance yourself from the scandals, […]