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Not long ago, a seasoned advisor told me, “I used to think my job was to have all the answers. Now I realize my real value is in asking the right questions.”
That single insight captures the heart of this book. In a world full of noise, pressure, and scripted pitches, influence doesn’t come from delivering the perfect answer - it comes from asking the right question.
Grounded in neuroscience and emotional intelligence, Questions Are the Answer equips leaders, advisors, and sales professionals with tools to shift from pressure to partnership. Drawing on the research of Dr. Daniel J. Siegel, Robert Cialdini, and Robert Sapolsky, this book shows how the right questions calm stress, engage the mind, and build trust.
When you ask a reflective question - not a transactional one - you activate the brain’s neocortex. This shift moves people from reactive “fight-flight-freeze” mode into a more thoughtful, open state. As Mark Goulston, author of Just Listen, reminds us: deep listening breaks resistance. Questions are the door to that listening.
At its core, this book is about influence without pressure. The right questions don’t just shape conversations - they unlock breakthroughs and change outcomes.
Not long ago, a seasoned advisor told me, “I used to think my job was to have all the answers. Now I realize my real value is in asking the right questions.”
That single insight captures the heart of this book. In a world full of noise, pressure, and scripted pitches, influence doesn’t come from delivering the perfect answer - it comes from asking the right question.
Grounded in neuroscience and emotional intelligence, Questions Are the Answer equips leaders, advisors, and sales professionals with tools to shift from pressure to partnership. Drawing on the research of Dr. Daniel J. Siegel, Robert Cialdini, and Robert Sapolsky, this book shows how the right questions calm stress, engage the mind, and build trust.
When you ask a reflective question - not a transactional one - you activate the brain’s neocortex. This shift moves people from reactive “fight-flight-freeze” mode into a more thoughtful, open state. As Mark Goulston, author of Just Listen, reminds us: deep listening breaks resistance. Questions are the door to that listening.
At its core, this book is about influence without pressure. The right questions don’t just shape conversations - they unlock breakthroughs and change outcomes.