The Platinum Rule
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In this entertaining and thought-provoking book, Dr. Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto them". In other words, find out what makes people tick and learn how to adapt to improve sales, leadership, team building or any relationship, personal or professional.